I have been an EMParrot user for some time. I use it for managing the email for my extended family. I have dozens of cousins, so EMParrot has been a great way to manage all the communications traffic. With this long list of participants, sending email used to be a challenge, with changing addresses, new members and the occasional user getting hacked and spamming everyone. Now, with the ability to contact anyone 1-on-1 through EMParrot, we can send personal messages without having to find specific addresses and without the worry of corrupt messages. I recommend EMParrot to anyone who has a long list of people to connect.
UID2: The Standard That Replaced the Cookie
The earlier post – The Cookie That Never Expires – showed how hashed email addresses became the ad industry’s replacement for the tracking cookie. Companies hash your address when you hand it over, and the hash becomes the identifier that follows you across sites and devices. That practice did not stay informal for long. In 2019, The Trade Desk gave it a name, a spec, and an open-source implementation. The result is called Unified ID 2.0, UID2 for short, and it is now the infrastructure underneath a significant share of the open web’s advertising.
